Use Facebook Timeline to Promote Your Business - tolivertione1970

Facebook is beginning to push outgoing its parvenue Timeline layout to each user profiles this week. Occupation pages connected Facebook aren't affected (at to the lowest degree not yet), only your company can take advantage of this shift.

The Timeline is primarily a cosmetic change to the data format for displaying content on Facebook profiles. It makes Facebook content more attractive, and it exposes the entire story of a user's Facebook posts in a written record order that makes IT easier to navigate to older material.

In many ways, the new layout would cost a welcome change for Facebook business pages. Byplay Insider reports that details about Timeline for Brand Pages will issue February 29 during Facebook's Selling Conference.

For now, at least, businesses stool take advantage on Timeline's features to physical body brand identification and word-of-sass merchandising. You can pose a more elaborated explanation from this video by Tommy Walker, an online marketing strategian whose Facebook page is titled only "tommy.ismy.name." Try these tactics to get your company featured happening users' Timeline profiles and maximize your exposure on Facebook.

Brand Your Timeline Cover Fine art

Featured at the top of the Facebook Timeline is a large streamer simulacrum. This address art differs from the picture associated with the Facebook profile; that picture is displayed in a smaller thumbnail superimposed over the bottom-left of the cover art.

Most people will probably post a picture of their kids, their andiron, or a pretty sunset. Nonetheless, this is prime real estate of the realm to show soured your business. Use an image of the company logo, a picture of the business, or a team pic of your employees. Shuffling foreordained the business name or logo is in plain view.

[Related: How to Protect Your Professional Report connected Facebook Timeline]

To claim this a step advance, necessitate your employees if they'd be willing to do the same. You can fling some incentive for those who voluntarily feature your caller in their cover up art–the more, the merrier to get your trade name in front of as many another Facebook users as possible.

You john even create paper business cards that feature article your Timeline cover art, via Moo.com.

Writer Sarah Jacobsson Purewal promotes PCWorld in the cover art of her Timeline profile.

Tag Facebook Photos

Tagging photos is neither new nor unique to the Facebook Timeline, merely it can live a very effective way to promote your business and engage customers.

Take pictures of your business, of employees in the bureau, of your products or hoi polloi using them, and of anything else of interestingness, and chase them with your Facebook concern page profile. Photos that you mark up, while logged into your Facebook business organisatio profile identity, appear in the serial publication of fivesome thumbnail images at the top of the Facebook business page. If the series has an image that you'd rather non display thither, just click the 'X' that appears at the upper decent when you hover concluded the picture, and it will be hidden and replaced past a distinct tagged photo.

[Related: How to Build a Facebook Business Page]

For a larger viral marketing benefit, ask your customers to post photos of your occupation or products in action and then tag your business in the pictures. When a customer posts a photo, information technology will appear on their Timeline. If it's associated with your business via a tag, it can lead users within that client's multi-ethnic network to click through from the photo to learn more about your business.

Encourage Check-ins

Facebook changed Facebook Places and ditched Facebook Deals, simply users can still do location-based check-ins.

Check-ins show up along a exploiter's Facebook Timeline and let everyone other in their elite electronic network know that they were at your place of business sector. People trust the recommendations of friends and family more than overt hype, sol there's almost atomic number 102 better method of marketing than encouraging customers to Lashkar-e-Toiba their social network bed they do business with you.

If you'atomic number 75 really ambitious and your business lends itself to this type of activity, facilitate viva-voce marketing across Facebook by developing a social sharing app.

If you have an app that ties into your Facebook Business paginate, any activity that users engage in on your business page testament glucinium echoic in their Facebook Timeline–and IT volition show up up in the ticker so that the rest of that user's social net will embody able to see what they're doing operating theatre even recitation. If they find IT interesting, they can click through and view the material as well.

[Related: How Timeline Could Influence Your Next Interview]

The Facebook Timeline is not a fundamental shift for businesses when information technology comes to marketing on the social network. The primary destination is still to form relationships and lock customers more than preach to them. The Timeline simply provides few sunrise tricks you can use to maximise pic for your business and reach more users.